RESUME

Multidisciplinary leader with over 14 years experience developing integrated multimedia campaigns

Clients: Amazon, Chase, Etsy, Fast Twitch (Gatorade), Leathermen, Peloton, Red Bull, Smirnoff, Starbucks

Seasoned production & program manager comfortable leading cross functional teams of producers, strategists, designers, engineers, & creatives to inform project briefs & delivery of complex & concurrent projects
Well versed in creative development, production & post-production pipelines for quick turn creator/influencer content, photo, video, print, POS, digital product leveraging AI, 2 & 3D design, retouching, animation etc.
Experience working with athletes, influencers, celebrities & joes & janes (& navigating SAG)
Golfer, tennis player, runner, weekend warrior hooper, sports obsessed, PDX native, former New York Resident

SPCSHP (Formerly Big Spaceship) | NY, NY June 2020 – September 2024

Executive Producer Jan ‘22 - Sep ‘24

Senior Integrated Producer Jun ‘20 - Dec ‘21

CLIENTS: Amazon, Chase, Etsy, EVOLVE (Pepsi Co), Google, Fast Twitch (Gatorade), Starbucks

Launched Fast Twitch by Gatorade, the world's first energy drink made specifically for athletes grossing $120MM in sales in the first year
Produced the most successful activation in Gatorade history at Super Bowl LVII in Phoenix. We created over 40 social videos, a photo library hosted 20+ professional athletes, the NFL, 10+ influencers, media (Bleacher Report)
Launched Amazon Prime on TikTok - named top 5 TikTok Launches by AdAge
Developed a 3D design language for Chase Bank to live across their app, .com, & branches resulting in a 25% increase in usage & activity compared to a control group, leading to global adoption of the new design system

Produced small & large scale global 360 integrated campaigns leveraging video, & photography shoots or existing content to create assets for broadcast, social, POS, digital, activations, events, .com, etc. ranging from $15K - $4MM
Oversaw portfolio of accounts ($5 million +), forecasted & managed budgets, allocated team resources, managed direct reports, lead external negotiations, developed project road maps & timelines
Analyzed operational risks & instituted mitigation strategies to identify project risks before they occur

firstborn | NY, NY July 2019 – August 2020

Senior Brand Producer

Clients: Diageo, NYU Langone Health, Peloton Interactive, Smirnoff

Created the commercial launch of Peloton Digital on mobile & smart watches with an integrated digital campaign (video, photo, social, digital ads) increasing digital subscriptions by 10%
Redesigned Tom Ford Beauty to optimize the user buying experience for mobile ecommerce to increase conversion by 5% and minimize abandoned carts by 25%
Developed a mobile web app for Smirnoff Vodka to celebrate the 25th James Bond film, transforming users into secret agents through QR code clues, AR filters, & a bomb defusal game using the gyroscope & accelerometer

The Program | Portland, OR November 2016 – July 2019

Senior Digital Brand Producer

Clients: Amazon, Convene, Leatherman, Nike Red Bull, Revant Optics, Starbucks, Zumiez

Designed & developed the Leatherman Free (new product line) integrated campaign - inclusive of OTT brand videos, social & digital ads as well as the CDP, & PDP pages with an emphasis on optimizing UX for mobile
Developed an e-learning site & produced instructional videos for Amazon Handmade sellers decreasing seller attrition rate by 13% & increasing dropshipping of existing sellers by 25%
Grew agency billings 25% in 2018

Fox 12 Oregon | Portland, OR July 2011 - November 2015

Account Executive

Clients: Amica Insurance, Empire Today, Mazda, Men’s Wearhouse

Developed soup-to-nuts marketing solutions for brand partners via an in-house agency team

University of Oregon 2006- 2010 Journalism — Advertising

Adobe Suite, AirTable, Asana, Dropbox, Figma, Google Suite, Keynote, Microsoft Suite, Monday.com, Slack, Smartsheet, Trello